Why your websites don’t work for you – Part 2

Last week, we took a look at increased bounce rate of visitors on websites. This week, I would like to turn the spotlight on another common issue faced by web designers.

Decreased Attention Span from Users:
Maybe your website did manage to sustain a user for a long duration yet there is no marked improvement in user-involvement on the site. Well, this is yet another common problem faced by webmasters. A visitor may casually browse through the site, but may not really participate in any activity. For example, a product site that has plenty of offers on display will not really benefit the site owner if the user does not click on the products/offers to explore it further.


In the above image, the website does not really capture user attention for any section. The headings are not catchy and the overall look of the website is text heavy. At one glimpse, it is not even successful in communicating what the website is all about. This is surprising considering it is about a web designing company! If user attention is not held out here, how will prospective clients even trust the company? A question best answered by them! The ‘Join the Mailing List’ section is hardly seen, so how will visitors participate in any activity on the site?


The above image is about a rental homes website. Yet, I somehow could not figure this out until I read the text. The elements do no justice to the topic. There are no offers or details mentioned to interest visitors. A poor design with no scope for any activity by visitors leads to further disinterest and disengagement. Apart from the design, there is also a need to attract user attention towards major highlights and offers or deals. This is when visitors will be most interested in a website.

At this point, you might wonder how this issue can be solved. How do we increase attention span of users? Continue reading for the solution.

Increasing Attention Span of Users

Interactivity…yes! Interactivity is the answer to all your questions.

Interactivity helps to grab attention of users. Someone casually visiting your website may stay longer if your offer is highlighted through a unique interactivity. An interactive banner can be placed in one section of the website to complement a balanced web design. The idea is to hold the attention of the user. Once the first step is achieved, the next steps follow. For example, a section of a website can be highlighted with an interactive Panning Cards model which helps to keep attention of a user in one area, delivering the message at the same time. The design should invite a person to explore the site.

I hope this has helped you to start thinking on what interactivity is all about and how to make the best use of it. My next blog would help you to get even more insights into interactivity and few more samples to different types of interactivity. I shall also tackle the 3rd and most common problem for webmasters. Till then, keep designing!