Tuesday, July 14, 2009

Bridging the Gap between Technicality and Design


When it comes to technicalities and design, there is always a tussle between the two. Somehow, even if both the facets can go hand-in-hand with each other, it may be difficult to get both departments see eye-to-eye at times.


This is something I had witnessed in a company that my friend had begun few years back. There was a constant need to improvise the design of the web site. The tough task was trying to convince both the departments to work with perfect co-ordination. While one supported a creative web design layout, the other grumbled a lot about the need to create fast loading pages and the time required for the development of such interactive pages. Here, I need not describe in detail about the web site owner and how his nerves were frazzled with what was going on in the company!


The main problem faced by this friend, (I can safely reveal his name - Mark), was the need to create a web site that was very attractive in terms of the design elements that could attract and engage users. A large amount of time was spent on the conceptualization of the main theme for the web site. This was followed by innumerable design changes and clashes with the developers who are on the lookout to create web sites with very few technical glitches! Well, one can’t ignore the fact that both are right in their own way!


While Mark hoped for a solution, I could only feel sorry for his plight! I am sure many of you are facing similar problems on the professional life and looking out for a simple solution. Surely there is a solution…!


Imagine if you could add a 3Dimensional interaction to a web page or showcase your product catalogue through a 3D flipbook! I know the first reaction to this would be that it will take plenty of time for creation. However, this may not always be true!


It’s no secret that Raptivity Web Expert can be used to make your web sites more interactive within minutes! .You can take your pick from various interactivities like a 3Dimensional Flip book or 3Dimensional cube. You can even try Panning Cards or opt for the Guided Tour. All these interactions can be customized easily to suit your requirements sans programming! As a web designer, you can choose from the set of interactivities that best suit your product display. All you need to do is decide upon the interaction and customize it with images, text matter and audio as per your requirement. Easy enough for a creative web site that meets your needs!


A web site packed with creativity and with minimum development is now a reality!

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