Tuesday, January 12, 2010

The Next Level of Web Design


Web design is a topic that invites many ideas, from experts who know about designing and from those who may not even have a clue about design! There are different ways of looking at one subject and present it accordingly. A website about any topic can be presented in many ways. The best design though is one that has used all the elements in a proper way.
This is when I would like to introduce you to the next level of web design. It’s all about boosting your website to a new level. To understand this further, I can take up an example. This can give a clear picture about the new level I am about to put forth.

5 Ideas to Boost Your Website

Pay attention to details
To present your content and design in an effective way, you need to pay attention to the details. Take a shopping website for example. A shopping website that sells products can be more effective in reaching the target audience when it includes testimonials. If presented in a plain way, these will not gather attention. These testimonials if presented in a creative and interactive way will attract the attention of users and also increase the authenticity of the website and its products.

Enhance the finer points
After bringing attention to details, you also need to enhance the finer points. Here, we can take an example of a site map of any shopping website. There are many sites which do not pay attention to the design of site maps. In the case of a shopping website, the site map can be designed very creatively to make a user explore more!

Make users perform an action
A shopping website also needs action on part of the users. There is a need to capture the attention of the users and also make them perform an action. For this, one needs to consider the main action items. These should be in relation to each other. For example, the shopping website may have special designer collections. The tabs for these can be placed next to each other instead of a regular style of presentation. A users’ attention will be focused on one area when related action items are next to each other. A user will be able to view and refer to the related topics with great ease.

Present messages as teasers
It is not enough to only capture attention of the user. There is also the need of engagement on a website. This is why the way a message is presented is very important. For example, a simple banner that displays a message may not even increase interest amongst users. A shopping website will need to create action. A shopping offer can be presented in parts on a banner. The first message should catch the attention and the rest should follow accordingly. For example, a banner that can be peeled to reveal more information can be more effective to convey the message.

Highlight the urgency factor
This applies particularly to offers or contests that are a common feature on any site. In this case, since we are referring to a shopping website, we can take an example of a discount offer. Usually, an offer may be highlighted in one area of the website. Here, with website interactivity, the same offer can be highlighted with a timer that gives details of the offer in an attractive manner. A user will thus be able to see and view offer details easily which in turn proves to be beneficial for the website!
This new level of website interactivity is aimed to boost your site amongst users. I am sure you will find these ideas very useful for your web design.

View these ideas with these brand new Site Booster Samples